Analytics.
Take Attribution for a Test Drive Using a Secondary Profile
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they…
Greasing the Purchase Funnel With Consumer Research
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer…
Yahoo Launches Marketing Dashboard for SMBs
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts.…
What Google Analytics New Social Reports Offer & What They Can’t
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which…
PPC Campaign Analytics: How to Avoid Number Hypnosis
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis…
Top 3 Excuses For Not Switching to the New Google Analytics – Debunked
Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds…
7 Ways to Use Visitor Intelligence in SEO & Marketing
Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads.…
Spring Cleaning Your Website
While it’s great to focus on new and exciting projects to expand your marketing reach, every now and again it’s important to…
How to Create an Analytics Dashboard for Clients
There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed…
7 New Ways to Think About SEO & Converged Media Metrics
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to…
Tap Into AdWords for Keyword, Ad & Landing Page Testing
Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try.…
Google Chrome Loses Market Share to Internet Explorer
Microsoft's Internet Explorer browser has started regaining its share of the browser market at the expense of rival browsers, particularly Mozilla's Firefox…
Google Chrome Briefly Steals Browser Lead From Internet Explorer
Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first…
Google Analytics Tracking 400+ Websites for New Social Reports
The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking…
New Google Analytics Social Reports: Measure SMM Value, View Streams
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted…
Affiliates or Google: Who Really Drove That Ecommerce Sale?
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize…
Killer Landing Pages: 3 Examples of Landing Pages that Convert
These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their…
Refining Your Attribution Model to Gain Clarity on Media Performance
To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact…
Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23…
How to Quantify Brand or Engagement Marketing With Paid Search
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help…
Recovering (Not Provided) Keyword Data
Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make…
Conversion Optimization: 5 More Things to Test
You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your…
Google Encrypted Search Going Global
Encrypted search is expanding internationally for signed in Google users, Google announced yesterday. That means you can expect to find less search…
7 Steps to Measure SEO Like Paid Search
Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've…
5 Tips to Increase Conversion on Your Site
Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be…
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