Analytics.
The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Google Analytics for SEO – Basic Cohort Analysis
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search,…
SEO Reporting – A Simple Yet Powerful Approach
A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report…
Analytics as the Source of Truth – The Power of Data Integration
There are so many ways that Web analytics and a lack of understanding of how to harness analytics are holding businesses back…
Google Trash Can Recover Your Deleted Analytics
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash…
Back to Basics – Goal Reports in Google Analytics
There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a…
Organic Conversion Reporting: Is It Accurate?
These are the six most frequently occurring conversion tracking mistakes that you yourself may be falling victim to.
“Store Visits” Metric in Google AdWords Measures Offline Conversions
The new metrics allow you to see the impact of your search ads on in-store traffic.
The Year in Stats – SEO, Content, and Data Analytics
If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time…
New Google Metric Reveals Which Products Drive Store Visits
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include…