Analytics.
How to Improve Your AdWords Performance With Analytics
Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data…
5 Ways to Boost B2B Conversions
Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing…
Using Custom Alerts in Google Analytics
Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from…
Success Through Testing: Don’t Forget the Scientific Method
The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions…
Google Analytics Finally Gets Mobile App
At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the…
Top 20 Conversion Optimization Tips
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or…
Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win
User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating…
How Internal Data Can Cause External Damage
Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company…
How to Identify a Link Profile Susceptible to Google Penguin
Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality…
5 Small Business SEO Campaign ROI Secrets
With an intense focus on the mechanics of SEO, small businesses often lack discipline when evaluating the success of an SEO program.…
Using Google Analytics Dashboards for Better Insights
Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and…
Analytics Means Action: A Love-Hate Story of Data Dumped
Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to…
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth…
Which Metric Would You Measure if You Could Choose Only One?
In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and…
What to do When Your Split Test Fails
A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when…
BAM! Optimize Your Campaigns Across Multiple Goals to Further Success
How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such…
Don’t Neglect Landing Page Analysis
We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is…
Salesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million.…
How to Decipher Your Competitors Digital Marketing Strategy
Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down,…
10 Commandments of Digital Analytics
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and…
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software…
Yahoo Genome Brings Big Data to Advertisers
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with…
5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how…
Optimizing to Lifetime Value of Customers to Maximize SEM Performance
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who…
Take Attribution for a Test Drive Using a Secondary Profile
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some…
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