Analytics.
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…
Settling the Great Steak Debate This Summer Grilling Season
This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye,…
Get More Contextual With a Switch to Adjusted Bounce Rates with Time Intervals
While bounce rates are an important measure for site performance, bounce rate doesn't have to come only from bounces tied directly to…
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Every Second Counts: Why Page Speed Should Be Your Next Focus
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is…
Five Ways to Glean Important Insights From GWT’s New Search Analytics Report
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact…
Google Reveals Search Analytics Report for More Refined Data
The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in…
Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and…
The Power of High-Value Target Analysis on Optimization Efforts
In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking,…