SEO.
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts…
There is No ‘New SEO’ – Just a New Fad!
SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what…
How to Train a Link Builder From Scratch
Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link…
Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices
SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is…
Why is My Health Care Competitor Outranking Me?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location.…
Link Building A-Z Guide – Definitions & Terms
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful…
Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]
One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the…
What is ‘Pure Spam’? 10 Examples From Google
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a…
Google Doesn’t Care if it Ranks Your Site Properly
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site…
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's…
The Ultimate Platform Migration and Redirection Plan for SEO
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the…
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put…
Limited Edition Link Building Strategy
Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative…
How Does Google Treat Hidden Text That’s Only Temporarily Hidden?
Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as…
Does Duplicate Content From Terms & Conditions Affect Google Rankings?
Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other…
The 10 Days of Google Panda
Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in…
New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?
Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed…
Sick to Death of Content Marketing
SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the…
Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews
Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives…
SEO Cheat Sheet: 15 Common Oversights Found During Site Audits
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful…
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…
Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes
If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything…
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