SEO.
Google Warns: Don’t Insert Pages Into Users’ Browser History
Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some…
Organic vs. Paid Listings: Do Users Know the Difference?
Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning.…
In SEO, It’s Not What You Do, It’s How You Do It
Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving…
2013 Search Ranking Factors Survey Results From Moz
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this…
Matt Cutts: Short Website Downtime Won’t Hurt Your Search Rankings
Google's Distinguished Engineer says that if your website is down just for a day, such as your host being down or a…
Reality Check: Google Isn’t ‘Killing’ Organic Search
A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding…
Why Links Remain Critical to SEO Success
Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying…
Google’s Penguin 2.0 Algorithm: The Definitive Guide
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has…
How to Dominate the Entire First Page of Bing
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only…
Phanteguin: A Phantom & Penguin One-Two Punch From Google
There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep…
Bing Gives Webmasters More Control Over Deep Links
Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep links that…
Well-Timed Link Building: How to Capitalize on Popular Topics
Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's…
It’s Frickin Hard to Build Links if Your Site Sucks
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to…
Most Valuable Ecommerce Customers Come from Organic Search [Study]
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most…
How to Make Your Keywords Fit Your Marketing Messaging
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not…
Linkable Asset Strategy: How to Pick & Prioritize Assets
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and…
Pure Spam: What Are Google Penalties & What to Do to Recover
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you…
Google: Improve Your Site’s Rank by Building High-Quality Sites, Not Links
Google has updated their rankings help article to state that you can improve your rankings by "creating high-quality sites." Google previously said…
No. 1 Position in Google Gets 33% of Search Traffic [Study]
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on…
SEO Game Change: Are You Setting the Right Expectations?
In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then…
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No
Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts…
Google Webmaster Tools Warnings to Include Example URLs
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools.…
Google Doubletalk and the Three Bears
Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is…
Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google…
Egobait: How to Get Links & Exposure in a Variety of Verticals
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done…
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