SEO.
The Resurgence of Long-Tail Keywords in SEO
Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords.…
Matt Cutts: Google Adding Panda to Real-Time Algorithm
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s…
SEO Audit Tips: 8 Examples of Why Your Source Code Matters
When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may…
Google Panda Update Coming Within Days; ‘Next Generation’ of Penguin in Works
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also,…
Matt Cutts: Merchant Quality to Affect Google Search Rankings
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings…
Want to Rank in Google? Build Your Author Rank Now
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to…
Search Marketing Integration Starts With Your Sales Team
Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now…
Spamming Your Way to Visibility with User-Generated Pages
If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy…
The Value of Lower Search Volume
Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one.…
Where to Start When Considering Managing SEO: In-House, Balanced, Agency
There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to…