SEO.
It’s Frickin Hard to Build Links if Your Site Sucks
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to…
Most Valuable Ecommerce Customers Come from Organic Search [Study]
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most…
How to Make Your Keywords Fit Your Marketing Messaging
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not…
Linkable Asset Strategy: How to Pick & Prioritize Assets
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and…
Pure Spam: What Are Google Penalties & What to Do to Recover
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you…
Google: Improve Your Site’s Rank by Building High-Quality Sites, Not Links
Google has updated their rankings help article to state that you can improve your rankings by "creating high-quality sites." Google previously said…
No. 1 Position in Google Gets 33% of Search Traffic [Study]
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on…
SEO Game Change: Are You Setting the Right Expectations?
In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then…
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No
Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts…
Google Webmaster Tools Warnings to Include Example URLs
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools.…