SEO.
How and When to Use 301 Redirects vs. Canonical
This post will focus on the two main methods of managing the redirection of a single page on your website – the…
The 5 Stages of Google Update Grief
Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process…
Matt Cutts Advises When to nofollow Widgets, Infographics
If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link…
Time for a New Definition of SEO
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance…
Vince: The Google Update We Should Be Talking About
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps…
Small Business SEO Tactics: Risk vs. Security
SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's…
A Brief History of Google Search, as Demonstrated by Stephen Colbert
As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids…
Google Webmaster Tools Adds Manual Actions Viewer to Show When Your Site is Penalized
For some time now, Google has been sending notifications to site owners about manual webspam actions. But now site owners can check…
Matt Cutts on How to Deal with Harmful Backlinks: Just Do a Disavow
Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad…
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links…