SEO.
How improved Google ratings impact conversions
In the data set that I used businesses were found via non-branded searches 70% of the time vs. 30% of the time via a branded search.
Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing…
How to optimize your video marketing strategy on YouTube
Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing…
Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
Quick wins for Magento SEO
Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing…
Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure,…
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now…
How to master LinkedIn’s algorithm to boost engagement
What you need to know about the recent changes in the LinkedIn algorithm, how to create engaging content, and examples of brands…
Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC…
A review of the payday loans algorithm in 2019
The industry has seen challenges that impacted businesses last year. Daniel Tannenbaum shares how brands can rank in the payday loans algorithm…
Google + Amazon: Data on market share, trends, searches from Jumpshot
"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data…
The power of page speed: Practical tips and tools to speed up your site
Page speed is one of the most vital focus areas for customer experience today. Benefits, tools, and tips shared to improve your…
Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
Two simple behavioral levers to improve your link building efforts
There are only two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s…
Five extensions to help you boost on-page SEO
Five extensions that directly complement on-page SEO strategy, help rack-up rankings, track your website’s performance, and measure the core online metrics.
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new…
Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent…
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales…
Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely…
Research: The most common SEO errors
Every year our team analyzes site audit results of our users to find out the most common SEO errors. Light shed on…
Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know,…
Four cool keyword research tools you can use for free now
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking…
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