SEO.
How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
Six HTTP status codes most critical to your SEO success
Understand your site’s critical HTTP codes to recognize errors that demand attention and find opportunities to help improve your SEO.
Seven time-tested tactics to generate more Google reviews
A new research study reveals that Google review stars form social proof for your brand, boosting your site’s CTR by over 35…
Three tools providing actionable competitive research insight
The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.
Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how…
Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,"…
How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM…
Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
Five tips to create an SEO-friendly FAQ page
FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways…
Five easy SEO strategies: Increase search engine rankings and gain qualified customers
When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.
How SMBs can effectively manage their online reputation on a shoestring budget
It’s always best to have tools and processes in place. Obviously, you don’t need anything fancy. You could start by setting up…
UX matters for search: Here are two reasons why
Your search engine marketing success hinges upon your site’s UX. Two elements of UX that are particularly relevant to SEO.
The ultimate guide to strengthen your local SEO strategy
Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands…
Five backlink analysis tools agencies should try out
Tools that can help benchmark your clients' link quality against competitors, monitor backlinks, and discover partnership opportunities with other websites.
It’s time we rethink how we measure influencers for SEO
Companies rely on "reputation", followers, and engagement. Social Chain opened marketers' eyes to the murky world of follower deception.
How to make online reviews one of your most powerful SEO weapons
The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest…
Regulation in the SEO industry – Impossible or essential?
This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and…
Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know
SEO expert Craig Campbell shares his experience on digital and flipping websites, pro tips, mistakes to avoid, conferences, and a lot more!
How to understand searcher intent to boost SEO rankings
It’s important to think about the search intent of potential customers. Explore user intent and learn to use this complex system to…
How to master technical SEO: Six areas to attack now
It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable…
Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. "Podcast SEO" is a great opportunity to build an audience through search…
Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
A guide to implementing Google’s “How-to” schema
"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true…
Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they…
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