SEO.
Microsoft Researchers Show How Advertisers Are Funding Search Spam
In a paper entitled Spam-Double Funnel: Connecting Web Spammers with Advertisers , researchers at Microsoft and the University of California Davis show the path whereby the ads of…
Search Engines and Frames
Explains how to make a frames site accessible to search engines and humans without having to build a separate site.
Search Engine Placement Tips
Tips and methods of improving how a page is ranked by search engines, without resorting to spamming. How to use meta tags.
How Long Does it Take a New Site to Rank in the Search Engines?
Here is the first of a series of case studies I plan to publish here in SEW. Our first volunteer is Follow…
Divvio – Web Content Program Guide
Music, video and so much rich media exists online but organising it for easy access has always been a hurdle. The bookmarking…
Want to Get Into Social Media? Get Vertical.
We mentioned ClickZ’s coverage of a new JupiterResearch social media report, which said that more marketers are expected to get involved with…
Marketers Increasingly Turn to Social Networks
In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels, up from about 38 percent…
Submitting To Directories: Yahoo & The Open Directory
Explains how to submit for free or by fee to the important human-powered search engines of Yahoo and the Open Directory. From…
Intro to Search Engine Optimization
Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the…
Your Search Engine Submission Budget
Free search engine submission is possible, but by budgeting a small amount of money, you'll get listed faster and receive more traffic,…
Intro To Search Engine Submission
Beginning of a 5-part guide to getting your site listed with search engines. From SearchEngineWatch, an authority site on the SEO and…
Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft’s Live Search
Explains how to submit for free or by fee to the important crawler search engines of Google, Yahoo, Ask Jeeves-owned Teoma and…
MySpace Planning Social News Site
MySpace seems to be the next site to join the social news trend, according to media analyst Terry Heaton. Heaton reports, based…
Wikipedia To Check Poster Credentials, Are Employees Next?
Jimmy Wales and Wikipedia should have started the poster credential checking they announced to the Associated Press Wednesday, a little earlier, as…
The Future of Link Building
Gord Hotchkiss did an interesting interview of Matt Cutts a while back, which I posted about here on Search Engine Watch. One…
LookSmart Goes Offline
I needed to check something at LookSmart today around noon EST – site would not load. I reached out to a few…
Umbria Plans Blog Monitoring on the Cheap
Market intelligence firm Umbria will launch a subscription-based “Blog Tribe Analysis” service to create customized reports that monitor online discussions in a…
Google to Index Subscription Based Content
In the Google Groups, Adam Lasnik posted a comment that included a statement that Google is working on something to allow crawling…
Consumer Mags Are Waking Up
Consumer magazines are finally waking up and extending their brands online. This past week, the Magazine Publishers of America supported online progress…
Personalization, SEO, and Web Marketing
Gord Hotchkiss recently interviewed Matt Cutts in a discussion that focused on personalization and the future of SEO. Kevin Newcomb also comments…
Cutts: The End is Near for Black Hat SEO
In an interview with Gord Hotchkiss published at Search Engine Land, Google’s Matt Cutts all but sounds the death knell for black…
What Are Doorway Pages?
Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking,…
Clicktracks CEO Interviewed
John Marshall, the highly respected CEO of Clicktracks, and I had chance to talk about analytics recently. Clicktracks is well known for…
Yahoo Adds NOYDIR Tag
Finally we get to undo the silly descriptions the Yahoo directory editors foisted upon us. I mean DMOZ edits were bad, but…
SEO Is Easy…and Hard
Reduced to its simplest form, SEO is a four-step process: set some ground rules; get your site right; post some great content;…
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