SEO.
7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative
A look at seven areas you must review in the kickoff of a well-oiled SEO campaign.
16 Ways to Reverse-Engineer Your Competitors’ Organic SEO Strategy
Being able to distinguish and put your finger on what your competitors are doing, especially when they’re outperforming you, is a huge…
The Value of Links
Links aren’t valuable because of Google; Google is valuable because of its use of links.
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple…
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements…
Optimization Not Only Factor in “Mobilegeddon” Search Ranking
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there…
Google “Mobilegeddon” Has Officially Arrived
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are…
Redirects for SEO: Soup to Nuts
If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity…
App Indexing Will Now Affect Google Ranking
With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will…
The Power of High-Value Target Analysis on Optimization Efforts
In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking,…