SEO.
“Why Conversion Optimization is Now a Must-Have!” – Free Webinar 5-19-2009
I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide. It seems that people…
Make Sure Your Promotion Is Legal
Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some…
MySpace Ad Revenue Drops in Q1 2009
News Corp, which owns Fox Interactive Media, which owns MySpace, has reported their first quarter earnings for 2009. The news was not…
Create Something Newsworthy, Part 2 — Testing
Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll…
SEO Site Review: Time to Clean Up Home-Yard
It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going…
Facebook Launches Open Stream API
In the ongoing chess match for social media dominance, Facebook just made a move that is akin to saying “Check.” Today, they…
Former Facebook Exec Tapped as MySpace CEO
After much speculation, it was finally confirmed that News Corp has hired Owen Van Netta, former chief revenue officer and vp of…
Preliminary Results in Facebook Governance Vote Favor New Documents
The Facebook governance vote concluded yesterday. The social network says that while the numbers need to be verified by an independent auditor,…
Police Take Out Web Ad for Leads in Craigslist Killer Case
Police in Boston are looking for more clues in the Craigslist killer case. So, they’ve taken out an ad on Craigslist. They’re…
Building Links by Building Trust
I want to share one idea that you can act on right this very minute to help you with your link building.…
Keywords and Site Architecture
One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how…
The Butterfly Effect: King Kutcher and Oprah Winfrey Enhance the Twitter Hockey Stick
Hitwise has released some of the earlier numbers on last week’s Twitter extravaganza. In case you were in a cave or hijacked…
Thursdays Become “Must Browse While Watching TV” Nights
Integrated Media Measurement Inc. (IMMI) has released data showing the level of multitasking taking place when people watch television – specifically how…
Link Building? How About Link Optimization?
There's an expression in the sales business that the "easiest sale that you will ever make is to upsell an existing client."…
SEO Tools 101, Part 1
Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to…
Space Shuttle Viewing and Other Dangerously Available Information
Some time ago I wrote an article about how terrorists did not need their own satellites when Google Earth and other products…
Really, Oprah? Ashton Kutcher is the ‘King’ of Twitter? REALLY?
This week’s “race” on Twitter to see who could get to 1 million followers the quickest has gotten on my nerves. I’ve…
The Polls are Open for Facebook Governance Voting
In February, Facebook changed its Terms of Service to reflect a very technical change about the way they stored data. The idea…
Create Something Newsworthy — Branding, Marketing, Links
How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard…
FriendFeed Adds Italian and Turkish for a Total of 9 Languages
Social media aggregator FriendFeed has added two new languages: Italian and Turkish. This brings the grand total of languages offered on Friend…
Digg Tweaks DiggBar Again in Response to Continued SEO Criticism
Despite Digg’s attempt last week to defend the DiggBar, many SEO’s are still upset about the URL shortening and potential for reducing…
Ford Motor Co. Target of Malicious SEO Campaign
Panda Labs has discovered over 1 million links with Ford-related anchor text that lead to malware dressed up as anti-virus applications. The…
NCAA Says Facebook Fan Groups Violate Recruiting Policies
The NCAA has said that Facebook groups set up by college students to woo high school student athletes violate their recruiting policies.…
11 Myths About Bloggers that Need to Be Busted
Stereotypes about bloggers have begun to formalize as blogging has taken its place in society. As usual, not all stereotypes are rooted…
Is Amazon Homophobic? Or Were Rankings Broke?
Seems Amazon has had some problems with books on gays and lesbians intheir sales rankings, according to the Huffington Post. People noticed…
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