SEO.
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and…
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results.
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is "how are these changes are going to affect…
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content…
Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on…
Money on the table: how search data can reveal new revenue opportunities
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here's an example from my own…
Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors –…
Six ways to improve your micro-targeted long-tail keyword strategy
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful…