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Google Merchant Center AI performance report gets new sections
Google Merchant Center's AI performance report has expanded with new sections covering AI Search intent, AI Search terms, and AI Attributes, giving account owners deeper visibility into how…
Google Ads tests new Video Campaign Group feature
Google is testing a new “Video Campaign Group” option in Google Ads, currently in beta. This was first spotted by Marcin Wsół,…
Google now serving regular Search campaigns with restrictive match types in AI Mode
Google is now serving regular Search campaigns with Exact and Phrase match keywords in AI Mode — but only for queries with…
Google Ads introduces new AI-powered dashboard creation feature
Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account summaries or…
Google tests new sitelinks display design for sponsored ads
Google is testing a new way to display sitelinks in Google Ads. Previously, if a website’s ad had more than two sitelinks,…
Google updates Popular Products report in Merchant Center
Google has made changes to the Popular Products report within Merchant Center. These changes took effect at the end of June 2026.…
Bing tests sponsored results within its Copilot results
Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results appear directly…
Google tests AI-generated review summaries in sponsored results
Google is now testing AI-generated review summaries within sponsored results, shown under the heading “What Customers Love” followed by an AI-generated summary…
Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads…
5 best Google Ads conferences worth the investment in 2026 and 2027
It is surprisingly difficult to find a serious Google Ads conference. Search for one and you will meet the usual conference-list problem:…
Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new…
Google tests AI-generated descriptions for ads in AI Mode
Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these ads. Today,…
Google changes call lead charging policy for Local Services Ads
Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026. The major…
Google tests new loading animation for sponsored ads on mobile
Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results now show…
Bing tests bold https in sponsored result URLs
Bing is testing bold URLs for sponsored results, though the entire URL isn’t bold just the “https” portion appears in bold. Previously,…
Google expands AI Max for search campaigns
Google is expanding AI Max for Search campaigns, giving advertisers new tools to test changes to budgets, ROI targets, and campaign settings…
Google Merchant Center warns advertisers about image size requirements
Google has been sending emails to Merchant Center advertisers about a change coming to product image requirements. Starting January 31, 2027, Google…
Google rolls out updates to google tag and tag manager
Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website performance and…
Google tests highlighted sponsored results on mobile
Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this while searching…
Google Ads adds bidding option for loyalty program members
Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding. This was…
Google Ads now proactively suggests sitelinks
Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks manually rather…
New Enhanced Matching setting spotted in Google Ads
Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner on LinkedIn,…
Bing tests multiple images within a single ad result
This week, Bing tested large images in its search results, and now I spotted another change multiple images appearing within a single…
Google tests telling users an ad was AI-made
Google is now testing a feature that shows users when an ad was created using AI. This appears with the “About this…
Google Ads expands AI-generated aspect ratios for PMax video ads
Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing aspect ratios…
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