PPC.
Online Advertising Will Stay a National Medium
Kevin Newcomb writes, “JupiterResearch reports that despite heavy investments in online classifieds and local search, online advertising will remain a national ad…
FindWhat To Carry Verizon SuperPages Paid Listings
Local paid listings from Verizon’s SuperPages program are now to be distributed though FindWhat’s distribution network. More details from the FindWhat press…
New DoubleClick Search White Paper: Stats But Not Clarity
DoubleClick, in conjunction with its Performics subsidiary, has released a new Search Campaign Considerations white paper (link is to PDF file). Based…
Search Ad Pricing and Current Events
Bambi Francisco takes a look at the relationship between current events (for example, the recent Vioxx recall) can drive keyword advertising in:…
Candidates Missing Out On Search Ads
From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix: Political Campaigns Are…
New Tool Blocks Paid Search Engine Listings
I wonder what Google, Yahoo and others will have to say about a new version Super AdBlocker that removes paid listings from…
AOL Testing Listings from Classifieds on Search Results Pages
AuctionBytes reports about a new AOL advertising project. >From the article, “[AOL] appears to be in stealth mode with another ecommerce-related service…
Tips On Budgeting For Paid Search
How can anyone budget for paid search, when there are so many things that seem unpredictable. It can’t be done. Well, Kevin…
Click-Fraud Worsening
New Attacks and Defenses In Click-Fraud War Source: Datamation Brian Livingstone provides an overivew of the click-fraud problem and how some advertisers…
Take On Overture Canada, From A Canadian Search Marketer
The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target Canada won’t have to pick…