Topic
PPC.
Paid search and performance media: strategy, platform updates, and getting more from every click. 1,918 articles
PPC
Overture Expanding To Brazil, Canada, China
Overture’s sent news that beginning the fourth quarter of this year, it will expand services to cover Brazil, Canada and China (with…
PPC
Search Spending Continues To Rise — But Contextual Is Lumped In
In the second quarter of this year, paid search advertising was nearly $1 billion — a 29 percent rise from the same…
PPC
Comment: The big brand battles to come
Comment: The big brand battles to come Source: Netimperative, Sep. 10, 2004 Kate Burns, head of advertising for Google in the UK,…
PPC
Overture Going To Default Broad Matching
Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional…
PPC
Ad Agencies Slowly Embrace Search Engine Marketing
As the cottage industry of search engine marketing continues to mature into a legitimate form of brand and conversion marketing, traditional ad…