PPC.
Financial Times on Click-Fraud
MarketingVox points us to a Financial Times article about click-fraud. “We used to have a click-through rate of 1 to 2 per…
Citysearch Debuts Pay-Per-Call Service
More pay-per-call services to report on. Citysearch has launched a pay-per-call service called PFP-Calls. The new product allows local merchants to track…
More on Search Engine Disclosure
In yesterday’s Search Engine Disclosure: Better, but Still Wanting, I wrote about a new report by Consumer WebWatch, which evaluated the current…
Search Engine Disclosure Improving, says Consumer WebWatch
Back in 2001, consumer watchdog Commercial Alert filed a complaint with the U.S. Federal Trade Commission against a number of prominent search…
More On Google Sues AdSense Affiliate For Clickfraud
Stephanie Olsen has a nice News.com story out about Google taking on one of its own AdSense affiliates in a lawsuit over…
Overture Extends Deal With Microsoft As MS Builds Its Own Technology
A news release let’s us know that Overture has extended their relationship with Microsoft through June, 2006. Under the terms of the…
Moving Forward With Microsites
Running a paid listing campaign but feel maybe your existing site doesn’t work well to convert? Rather than redo the entire thing,…
Capping Your Overture & Google Daily Ad Budgets
Kevin Lee at ClickZ compares and contrasts setting up daily ad spend limits on Google & Overture in Daily Budget Caps Versus…
Local Search and Pay-Per-Call Technology
The Forbes article: Search Engines Go Local, offers an overview of the local search scene, and focuses on Ingenio, the company providing…
New Report: Search Engine Disclosure of Advertising
How search engines disclosed paid advertising was quite the popular topic a couple of years ago when the Federal Trade Commission issued…