PPC.
Overture Considering Flat Rate Pricing
I’ve written before that we’ll see a move away from bidding on keywords in favor of paying for leads, regardless of the…
Tier Two Alternatives for Search Marketing Campaigns
Google and Overture dominate the paid search marketplace, but there are hundreds of other PPC networks that offer compelling alternatives to the…
Local Search will Fuel Paid Search Market
An interesting paradox: Despite the fact that many early paid search advertisers were small businesses, there hasn’t been a big shift in…
FindWhat Will Drop Gambling Ads
A Clickz article reports that FindWhat will soon stop showing gambling ads for IP addresses that they determine come from the United…
Search Ads Used By More Than “New Breed” Advertisers
According to Dan Gillmor of the San Jose Mercury News, Google and other search companies are tapping into a new breed of…
Goodman on Clickfraud
There is an increasing amount of attention being given to clickfraud these days. Danny linked to a couple of articles in his…
Google Advertising Forecasts Obtained by the SF Chronicle
Verne Kopytoff at the San Francisco Chronicle has once again gotten access to some internal Google documents. These dccs show that the…
Another Push For Candidates To Buy Search; Dean On Yahoo
Via John Battelle, Google for President from Slate is another take on the idea that political candidates should be making use of…
Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?
Adam Penenberg takes the US Federal Trade Commission to task for not doing more to prevent clickfraud in his Wired commentary, Click…
Fathom Keyword Price Index Provides Bid Benchmark
Search marketing firm Fathom Online has assembled a Keyword Price Index to show average bid prices for various industries. The index looks…