More on Search Engine Disclosure

In yesterday’s Search Engine Disclosure: Better, but Still Wanting, I wrote about a new report by Consumer WebWatch, which evaluated the current paid placement and paid inclusion disclosure practices major search engines.

Today’s SearchDay article, Rating Search Engine Disclosure Practices, offers a detailed look at the findings for the top six engines. While all of the search engines have greatly improved their disclosure practices, the report nonetheless found problems and offered recommendations for improvement.

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Four ways you can use AI to optimize your AdWords campaigns

As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.