Kevin Lee at ClickZ compares and contrasts setting up daily ad spend limits on Google & Overture in
Daily Budget Caps Versus Active Management. He also argues that budget caps, while easy to set, aren’t the best way to get the most value out of your campaign. Instead,
some manual review and prioritization may reduce spend and increase sales.
Capping Your Overture & Google Daily Ad Budgets
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Ford Retains Confidence in Facebook Ads as GM Quits
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