PPC.
Defining Click Fraud
Sure, concerns are rising about clickfraud — but do we even know how to define what a fraudulent click is? ClickZ gets…
Copywriting For Search Ads
Kevin Lee’s got a two-parter at ClickZ on writing copy for search ads. PPC Search Copywriting Strategies, Part 1 looks at the…
Clickfraud: Rampant or a Manageable Problem?
Some believe that clickfraud is a huge problem. Others, say it’s around but manageable. Brian Morrisey’s article: Click-Fraud Threat: ‘Staggering’ Or ‘Overblown’?…
Poor Relevancy and Automated Search Ads
Greg Linden points to interesting BoingBoing post about some “silly” Adword ads from Amazon and eBay showing up on Google. I’m glad…
Keyword Celebrex More than Quadruples in Price
In just a few days the keyword Celebrex has gone from a $.95 cent term on Overture to over $4.00, according to…
Case Study On Clickfraud Refund
Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he…
Search Term Prices Skyrocket
Kris Oser at AdAge.com (free, sub req.) looks at the rising cost of keywords in: Search Engine Ad Term Prices Skyrocket. Because…
Study: Impact Of Engines on Consumer Buying
Comscore is out this morning with a study (sponsored by Overture) about the impact of search engines on consumer buying. You can…
Getting Beyond Managing Bids
Beyond Bid Management: Breaking Through the Search Volume Wall from Kevin Lee at ClickZ takes a look at the idea of hitting…
Google CFO Say Clickfraud Needs Fast Fix
Gary blogged earlier about a Financial Times article on clickfraud. Here’s a related one from CNN, inspired by Google CFO George Reyes…