PPC.
Search Advertising: Strong Growth Ahead
After a dry spell of several years, online advertising rebounded sharply in 2004, with paid search ads leading the way with a…
Search Ads Were Hot In December 2004
DoubleClick-owned Performics has provided more figures about the holiday shopping period and search, finding consumer searches were way up in December. Based…
NYT On Google Ad Copy Policies – Overture Barely Gets A Mention
Advertisers on Google Are Told to Keep It Proper from the New York Times looks at how it’s not anything goes with…
Tips On Protecting Against Clickfraud
Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself from clickfraud. Many of the tips and information…
Former Enron CEO Using Paid Search Listings
Here’s another use of paid listings by the legal industry. AP is running a story today about how the legal team of…
Kraft Supports Pro-White Groups? Lack Of Search Ad Targeting Makes It So
I’ve long written that advertisers should be able to pick and choose exactly where they show up in a search company’s network.…
Keyword Prices Rise Again, But Only Slightly
The Keyword Price Index from Fathom Online for December showed a 2 percent rise from last month, the smallest month-to-month change since…
1500 Advertisers Now Part of ThomasB2B Network
Word in Media Post: Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon…
Local Search Lacking Ads
Local search is hot? Not yet among advertisers, ClickZ finds in Local Advertisers Lack Search Zeitgeist. It takes the top local search…
Pro Pay-Per-Call
Dick Larkin’s a long-time yellow pages hand who’s spoken on the topic at our SES show before. In Pay-Per-Call Will Revolutionize Online…