PPC.
Rating Super Bowl Advertisers From A Search Marketing Perspective
How did Super Bowl advertisers do in terms of ensuring they had a post-game search presence? Despite last week’s big New York…
Overture Says No To Guns, Sort Of
Google’s pretty well known for not allowing gun ads, which can get gun merchants upset that porn ads are allowed but gun…
Search Advertising Comes of Age
John Markoff and Nat Ives from The New York Times take a two page look at search advertising in: Web Search Sites…
Safa Sez: Search Worth $14 Billion In 2007, But No One Amazed
Piper Jaffray analyst Safa Rashtchy has been covering the paid search space for ages, offering one of the earliest independent predictions of…
New Search Behavioral Network Launched
AlmondNet has launched a new “Post-Search” program that will deliver advertising across the web targeted to the topics someone has searched on…
The Overture API: Advertiser Web Services
With the rumors going about Google’s API, it’s worth noting that Overture already has one — and says this has been the…
Companies Swarm to Search Advertising
The Chicago Tribune article: Web words become a lucrative market, offers an overview of how search ads work, touches on click fraud,…
Building Roomba’s Brand Through Search
Roomba Cleans Up With Search Engine Marketing from AdAge is a good read on how the makers of the Roomba automatic vacuum…
Report: Paid Search Still Hot In 2005, But Growth Will Slow
MediaPost’s Report: Rich Media’s The New Paid Search looks at eMarketer’s predictions that 2005 will see rich media overtake paid search in…
Mainstream Press Tells Clickfraud Story
Looky here, we’re now seeing the topic of clickfraud hit the mainstream press. An article in the new issue of Newsweek titled:…