PPC.
Providing Relevant Ads After a Search
AlmondNet, what Danny calls a “post-search” behavioral ad network launched in January. His into to the service is here. Today, Wired’s Adam…
Complaints Over Yahoo’s Direct Traffic Center
One of our SEW Forums moderators sebastian has had it with Yahoo’s Direct Traffic Center, the administrative control center for those running…
Yahoo Using Search Profile To Trigger Banner Ads Over Time
The PC World article, Yahoo Tailors Graphical Ads to Users’ Search Queries, discusses changes to Yahoo’s “Impulse” advertising program. Yahoo captures a…
New Click Fraud Calculator
How much click fraud is there? When I’m asked, my answer is honest. Who knows? We’ve had a few stats and estimates,…
Measuring Brand Value Of Search Ads
Trying to tell if your search ads have branding value? Paid Search Ads and Site-Side Brand Metrics from Kevin Lee at ClickZ…
Testing For Click Fraud Rates
Marketing Experiments decided to test how much click fraud Google might detect through an experiment (free registration required). Findings? An individual just…
Cost Per Action Ads At Snap
Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Snap.com. Cost per action? Yes, you decide what action…
Google Wins Click Fraud Case Against Auctions Expert
Last year, news came out that Google was suing one of its own AdSense affiliates alleging click fraud. Google Wins $75,000 In…
Google Targeted With Second Class Action Suit On Click Fraud
Google sued over "click fraud" in Web ads from Reuters brings news that Click Defense has filed a lawsuit against Google involving…
ET Don’t Go Home, Go To A Targeted Landing Page!
The Simple Pay Per Click Change That Could Earn You More from Jennifer Laycock is a plea to marketers that if you…