PPC.
Tips On Capturing The Search Tail Via Paid Listings
I wrote about the long search tail of queries earlier. In Use PPC to Capture the Search Curve Tail from Kevin Lee…
Tips On Improving Landing Pages
11 Ways to Improve Landing Pages at Digital Web looks at simple things to consider to ensure that when people land at…
Report Suggests Paid Search Disclosure Could Be Better
Last week, I participated in a panel at the Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the…
WashingtonPost.com Says Goodbye to Google and Hello to Yahoo
In case you haven’t noticed, web search and keyword ads on the popular online news site, WashingtonPost.com (also my hometown paper) are…
Where Oh Where Will My Search Ad Show Up?
Paid Placement SEM Is Dead. Long Live Paid Placement from Kevin Lee at ClickZ looks at how while you can still buy…
New Study Reports Consumers are Suspicious of Paid Listings
New and very interesting research out of Penn St. University says that consumers have a strong bias against paid listings. “Consumers have…
Yahoo and Google Rewrite the Information Industry Playbook, Divert Ad Revenues from Newspapers
Information industry consulting firm Outsell has published a new study about how Google and Yahoo have “rewritten the information industry playbook.” Outsell…
Findory Now Offering “Personalized” Advertising
Greg Linden from Findory reports that the personalized news and weblog recommendation tool is now showing “personalized” advertising that’s not only based…
Search Spend Doubles, Sends Online Retailers 43 Percent Of Their Traffic
A new Forrester/Shop.org report finds that online retailers more than doubled their search ads spend from 2003 to 2004. Of 136 retailers…
Customize Landing Pages For Paid Search
Create New Pages for PPC Search Landing Pages from Kevin Lee at ClickZ reminds that with paid search campaigns, you can change…