PPC.
Three Attorneys Launch a Click Fraud Clearinghouse
Three of the attorneys involved in the click fraud class action lawsuit that Danny blogged about last month have started a web-based…
Study On How Much Search Screen Real Estate Devoted To Paid Content
How Much of It is Real? Analysis of Paid Placement in Web Search Engine Results is a study now out that looks…
A Legal Look at Click Fraud
Click fraud has been getting a lot of press lately, and while the problem clearly exists, nobody’s really certain how serious it…
Reports from SES Toronto: Day One
If you’re interested in learning about what’s being said at SES Toronto, ace reporter Barry Schwartz (aka RustyBrick) has posted reports from…
Consumer Reports Holding Forum On Search Ad Disclosure
Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble is the name of free one day…
2004 Online Ad Spend: Search Is Hot, But Contextual Pollution Of Figures Continues
As Gary mentioned earlier, online ad spending figures for all of 2004 were recently released by the IAB. What do they show…
Search, Local Newspapers Pulling National Newspaper Advertisers
Newspapers Find National Ads a Tough Sell is an interesting look from the New York Times on how US national advertisers are…
Portfolio Approach To SEM
Building and Managing an SEM Campaign, Portfolio Style from Kevin Lee at ClickZ looks at why you might treat the terms you’re…
You Gotta Try To Succeed With Expanding Keywords
In Accelerated Keyword and Engine Testing from ClickZ, Kevin Lee looks at why every keyword you try is a gamble, but a…
Google Is Responsive On Click Fraud — How About Some Balance, Says Goodman
The Search Advertising Story and the Quest for Balance from Andrew Goodman at Traffick has his take that on click fraud issues,…