PPC.
Yahoo Being Sued For Faulty Ad Platform
The Blob (aka the Overture PPC platform) has struck Yahoo again – even after they replaced it with Panama – as a…
Microsoft AdCenter: Hear My Plea
Tony Wright lets off some steam, recapping some of AdCenter's most recent failures and begs the team: stop the madness!
Is Microsoft Driving Low-Quality Traffic to its Search Ads?
Earlier this week, Microsoft updated its terms of service for adCenter, with some key changes: Microsoft may use matching criteria other than…
Google, Yahoo Respond to Click Quality Council Guidelines
Last week, the Click Quality Council issued a list of 8 Principles of Click Quality that its members feel are necessary to…
The Google World is Growing: Should Advertisers Be Scared?
Tony Wright takes a critical look at the rapid reach of Google power, and questions how growth will have long lasting impact…
DoubleClick Takes Ad Exchange on the Road
Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice…
Click Quality Council Outlines 8 Principles of Click Quality
The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles…
Paid Search, Trademark Legalities and Liability — Oh My!
Tony Wright offers a fresh perspective on search advertising, and the trouble bidding on trademarked terms can bring. One lawyer, savvy in…
Google, Yahoo Speaking More Freely on Click Fraud
With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts.
Today’s Featured Expert Columns
In case any of you missed it, we recently launched a new series of daily columns, with expert writers covering several topics…