PPC.
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the…
Google’s Holiday Gift: Product Listing Ads
Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1
Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing…
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift
An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and…
Learn the Full Value of Your Paid Search Program
If you have a conversion without revenue tied to it, here's how you can use data from various channels to help put…
The 2 Principles of Effective Performance Advertising
Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that…
How General Keywords Can Influence Brand-Related PPC Purchases
Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your…
Do Facebook CPC Ads Really Work? Well, Sometimes
Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers.
Secrets to Paid Search Success Revealed, Part 4
Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time…
Why You Should Change Your SEM Tactics for the Holidays
How to be sure your paid search campaigns are working as hard as possible during this busy time of year.