PPC.
AdWords Editor Adds Top-of-Page Bid Estimate Support
The latest AdWords Editor update, 9.7.1, includes top-of-page estimates via Automated Rules, the ability to manage bids based on these estimates, as…
3 PPC Ad Tips Inspired by Infomercials
Search marketers can learn lessons from successful infomercials: winning PPC ads make your product/service look effortless, make prospects visualize using the product/service,…
WordPress Launches WordAds – Because ‘You Deserve Better Than AdSense’
A partnership between WordPress and Federated Media gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers,…
Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb
Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite…
adCenter Introduces Multi-Metric Trend Graphs
Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with…
Negative Keyword Functionality Now Available in adCenter
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much…
Make Sure You Don’t Get the Black Friday Blues
A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each…
Microsoft adCenter Upgrades for 2011 Holiday Season
Microsoft adCenter upgraded their reporting tools, features, and user interface. Microsoft believes these new changes will help advertisers to understand their accounts…
Google Product Ads Now Show 5 Products
Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will…
Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search
Google's Insights for Search, while far from perfect, provides information that is easy to get at and can help you save a…