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PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,911 articles
PPC

Google tests hiding sponsored results in Shopping tab

Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to the main…

By Sachin Patel · 14 Sep 2026

PPC

Google tests new ad format within AI Mode

Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among…

By Sachin Patel · 14 Sep 2026

PPC

Google Merchant Center adds new video option for products

Google Merchant Center now lets account owners add videos directly to their products. This is meant to help improve conversions on product…

By Sachin Patel · 11 Sep 2026

PPC

Google AI Mode now showing more ads

Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared alongside ads.

By Sachin Patel · 11 Sep 2026

PPC

Google wants Maps and Waze to send more customers into stores

New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.

By Radu Tyrsina · 10 Sep 2026

PPC

Amazon is bringing its ad empire to ChatGPT

Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations…

By Radu Tyrsina · 10 Sep 2026

PPC

Google launches tool to check whether ads actually increase sales

Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for…

By Radu Tyrsina · 10 Sep 2026

PPC

Businesses say Google encouraged them to spend, then denied the reward

Advertisers say Google denied ad credits after they spent thousands

By Radu Tyrsina · 10 Sep 2026

PPC

Google Ads adds a new way to measure sales missing from your reports

Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.

By Radu Tyrsina · 10 Sep 2026

PPC

Google warns AdSense publishers their impression counts could drop

Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February 17, 2027.…

By Radu Tyrsina · 10 Sep 2026