- 913
- articles
- 2004–2008
- on Search Engine Watch
- Industry
- most covered
rumo
2006
Study: Searchers Still Prefer to Buy Offline
A new Google-sponsored study from comScore Networks found that 25% of product-related searches resulted in purchases, with 63% occurring in…
Pepsi: Combine Media and Brand Relevance
Pepsi gets that they’re not in control. Anotonio Lucio, SVP insights and innovation, is talking CGM right now at the…
Demographic & Behavioral Targeting for Search
Next-generation targeting systems will go beyond simple keyword targeting systems and allow advertisers to place ads in front of searchers…
Esther on Goodmail
Tech investor Esther Dyson weighs in on the AOL/Goodmail debate with an editorial in the New York Times (registration req.)…
Growth in Ad Spending Led by Internet in 2005
Advertising on the Internet increased by 23.3 percent in 2005, compared to the previous year. The data are from preliminary…
‘Crash the Trailer’ on Road to Canonization
Last year didn’t have a breakaway viral in the way 2004 did with Subservient Chicken, but New Line’s “Crash the…
Bluefly’s Handbag Catfight
Bluefly’s launched a new lead-gen promotional campaign, the IT-Bag-a-Day Giveaway. They’re giving away 45 “to-die-for” designer bags between now and…
How Much is that Real Estate Worth?
Real estate is one of the hottest areas of vertical search these days, with new sites popping up seemingly every…
Battling Search Advertising Competitors
Search advertising can seem impersonal, but behind every ad is a living, breathing search marketer, and if they’re competing against…
Klipmart Unleashes Shaggy Dog Ad with Web-Only Footage
Entertainment companies and TV advertisers have been mulling over the idea of shooting video exclusively for the Web for years.…
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