Kevin Newcomb
2,108
articles
2005–2009
on Search Engine Watch
Industry
most covered
Author

Kevin Newcomb

2007

Industry

SEW Experts: Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy

Late last month, AT&T purchased pay-per-call search platform and advertising network Ingenio. In today’s Vertical Challenge column, “Local Search Lead…

14 Dec 2007

Industry

Search Headlines & Links: December 13, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…

13 Dec 2007

SEO

What’s Old Is New Again

There’s a hot new ad unit that all the search marketers are talking about. In today’s SearchDay, “Search and the…

13 Dec 2007

Industry

SEW Experts: Link Building: DIY In-House vs. Outsourced

A white hot debate started last week when Justilien Gaspard presented five reasons to take link building in-house. In today’s…

13 Dec 2007

Industry

SEW Experts: Brand Strategies for Search Marketing – Part 3

In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms…

13 Dec 2007

Industry

Search Headlines & Links: December 12, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…

12 Dec 2007

SEO

Putting the “Social” in Social Media Marketing

Some marketers think “social media marketing” or “social media optimization” means “social media manipulation.” In today’s SearchDay, “Blog Marketing Takes…

12 Dec 2007

Local

Microsoft Acquires UK Mapping Provider

Microsoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap, a UK-based online and mobile mapping company.…

12 Dec 2007

Industry

SEW Experts: SEO Hell, a CMS Production

Large scale Web sites with a content management system (CMS) face different SEO problems than smaller Web sites. In today’s…

12 Dec 2007

Industry

SEW Experts: Google Mobile Search Gamble: Everybody Wins?

If you had billions of dollars lying around, what would you do with it? Google has billions, and has turned…

12 Dec 2007

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