Putting the “Social” in Social Media Marketing

Some marketers think “social media marketing” or “social media optimization” means “social media manipulation.” In today’s SearchDay, “Blog Marketing Takes Commitment,” Debby Richman reminds us that a better way to approach social media is to remember that behind every successful blog is a person. Reaching out to bloggers and building a relationship with them can go a long way in improving your social media efforts, your search ranking, and your overall marketing plan.