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Danny Sullivan
2005
WPP Pushing More Into Search Marketing
Ad agencies don’t get search? Well WPP Group says it gets it in a big way. From Revolution, WPP eyes…
Shopping Search, Contextual Ads & General Search Blogs Offered
I met up with Sean O’Rourke at our SES Chicago show who’s heavily into shopping search and threatened to launch…
New Search ROI Tracking Tool Launched
Search marketing firm Oneupweb’s released a new ROI tool designed for search campaigns. ROI trax starts at $150 per month…
SMA-UK At Halfway Point
From a mailing to those on the SMA-UK interest list, news comes that the group has half the 50 members…
Search Ads Were Hot In December 2004
DoubleClick-owned Performics has provided more figures about the holiday shopping period and search, finding consumer searches were way up in…
Survey: Google Still Leads, But Competitors Closing Gap
In today’s SearchDay, Yahoo & MSN Closing the Google Gap, Chris Sherman looks at a new study that finds while…
2005 Ad Spend To Rise 30 Percent; Search In 2004 Ranked Third
A Deutsche Bank/MediaPost survey predicts ad spend will increase 30 percent in 2005. Looking back at 2004, 42 percent of…
NYT On Google Ad Copy Policies – Overture Barely Gets A Mention
Advertisers on Google Are Told to Keep It Proper from the New York Times looks at how it’s not anything…
Google At $235 Per Share?
RBC analyst Jordan Rohan thinks that expansion in Western Europe, more spending on search advertising, and more searches generated through…
My MSN To Gain Feed Reading & Blog Search Features
John Battelle mentioned news that the My MSN service will gain feed reading features and blog search functions, and SiliconBeat…
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