Search Headlines & Links: August 23, 2006

Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:

From The SEW Blog…


  • Mid-August 2006 Search News Recap Posted
    If you’re a Search Engine Watch member, the latest edition of Search Engine
    Update newsletter has been posted. It recaps top stories in search from the
    first part of this month….
  • Daily
    SearchCast, August 23, 2006: Is Google Bad For Other Businesses? Will Brazil
    Close Google’s Offices There? Isn’t Yahoo Coupon Finder Cool? And More!
    Today’s search podcast covers whether Google is too dominant over businesses?
    Will Brazil close Google’s offices there in a data dispute? Is Yahoo’s coupon
    finder the coolest thing?

  • Researchers Debate Whether To Study The AOL Data
    When the AOL privacy case broke earlier this month, I wrote about how the
    intention of releasing the data was honorable despite the ineptness of how it
    was done. Those trying to research search behavior have been starved for
    decent data. Researchers Yearn to Use AOL Logs, But They Hesitate from the New
    York Times covers this in more detail, about how the existing data sets out
    there are nearly 10 years old….
  • Hitwise:
    Google & Yahoo Make Tiny Gains In July 2006
    Today I look at figures from Hitwise, as part of my series on search engine
    rating figures that have recently been released and how to analyze them. For
    those just tuning in, on Monday, I covered comScore stats showing a Google
    decline in July 2006. On Tuesday, I talked about NetRatings also showing a
    decline, but a smaller one than comScore. The main point in both of those
    articles was to stress the need to look at data over a longer period of time
    than month-to-month and to examine figures from multiple services….
  • Gmail In
    Japanese
    Reuters reports that Google is releasing a localized Japanese-language version
    of Gmail in Japan today. I cannot find the URL to access it as of yet, but
    hopefully it will be announced shortly….
  • Google
    Releases Google Base API
    The Google Code blog announced that Google Base now has an API. You can access
    the API’s details at https://code.google.com/apis/base/. The API is like other
    APIs in that you can now program your own applications to interact and
    interface with Google Base. So with this API you can create new Google Base
    data, edit, delete existing data, and query for data items. This can come in
    handy for retailers or anyone who wants data to be found within Google
    Base….
  • Google’s
    Dominance Of Big & Small Companies
    Fortune has a nice write up they named “How Google can make – or break – your
    company.” Not only does this article go over how Google can break a small
    online retailer who depends on organic results, but also how they can break
    large firms like travel agencies, newspapers, realtors, advertising firms and
    software makers (even Microsoft). The article makes a good read if you have
    the time. If you have more time, also read Google Sees Content Deals As Key to
    Long-Term Growth at the Wall Street Journal, which explores more of Google’s
    future and how you may…
  • Facebook
    Partners With Microsoft In Ad Deal
    The New York Times reports that Microsoft is to provide and sell banner ads
    and sponsored ads on FaceBook, a popular social networking site “aimed
    primarily at college students.” The ads will be “graphical ad placements as
    well as automated text-based advertisements targeted to content, and over
    time, aggregate user behavior on an anonymous basis.” The Facebook deal is for
    three years and is at a smaller scale to Google’s MySpace deal….
  • Google
    To Party At Worldcon: Shiny!
    Man. I wrote earlier of Google doing a recruitment and PR push at the Star
    Trek Convention last week. I joked about wishing I could go to that and this
    week’s Worldcon. Today, Google writes that it will be at Worldcon, recruiting
    and throwing a party as well. And they semi-taunt me about going in the post.
    Have a great time, everyone who is going. It’ll definitely be shiny….
  • Aug. 23,
    2006 Search News Forecast: Mostly Sunny!
    It’s mellow. Techmeme’s mellow, my feeds are mellow, the search news feels
    calm. The Google-Brazil thing is getting more chatter, and the Microsoft-Facebook
    deal’s also getting chatter, and I’m sure some other items will come up. But I
    cautiously predict it will be mostly sunny in terms of search news. Go ahead,
    start those vacation and holiday plans early. Remember, predicting search news
    is never perfectly accurate, and search weather can change unexpectedly. Stay
    tuned to the Search Engine Watch Blog, and we’ll keep you updated on weather
    changes throughout the day. Icon still borrowed from Yahoo Weather, until…
  • Yahoo
    Adds Coupon Shortcut, Making Finding Coupons Easy
    Adam Viener of ReveNews.com discovered a Yahoo! Shortcut which gives searchers
    quick and easy access to coupon codes. Adam highlighted a search for kodak
    gallery coupon codes. Here are some other examples: circuit city coupon,
    vistaprint coupon, netflix coupon code, and dell coupon code. This is a great
    service for consumers who are spared the trouble of weeding through creatively
    written sponsored listings and pages of organic listings claiming to have the
    best coupons and then returning out of date deals. This is also a potential
    win for Yahoo! as affiliate revenue can add up pretty quickly….
  • Google
    Keynote Conversation, Part Two
    Today’s SearchDay article, CEO Schmidt: “Many People are Very Happy with
    Google Search”, continues Andrew Goodman’s coverage of Danny Sullivan’s
    keynote conversation with Google’s chief executive that began with yesterday’s
    Google CEO Maps Missions, Stays on Message….

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