Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts to comply with Google's algorithms.
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool to their advantage?
Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is actionable and targetable.
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of taking a DIY marketing approach.
Google Search and Google Maps will now include links to ordering and delivery services like Seamless and GrubHub in Google My Business search results.
Google search interest in "near me" has increased 34 times since 2011 and nearly doubled since last year, with the vast majority coming from mobile.
Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.
Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic.