ClickZ reports that Yahoo has hired Peter Daboll, the president and CEO of comScore Media Metrix, to be the chief of insights and head of global market research at Yahoo. Daboll explains that his position was created at Yahoo to “bring together the external world of market research and the wealth of internal data that Yahoo collects.” Peter Daboll will be reporting to Cammie Dunaway, Yahoo’s chief marketing officer, in Sunnyvale, California.
Yahoo Hires Away comScore Executive
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreBing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Eight most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.