Froogle has opened up its ad automator tool to Froogle merchants. It converts the merchants product feeds into AdWords ads. Froogle also now offers an option to
compare prices for the same product across merchants. The service
also now shows merchant ratings gathered from third-party sites like BizRate, Shopping.com and PriceGrabber.com. For more, see
Google Widens Test to Froogle Merchants from ClickZ.
Froogle Automates Merchant Ads, Gains Merchant Ratings
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