Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics.
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic.
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales.
Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences.
The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid ... read more
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads.
Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter.
A look at the month's top search terms in 10 categories.