Google tests new loading animation for sponsored ads on mobile
Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results now show a loading animation before the ads actually appear.
We spotted this today.
Here is a screenshot of how it looks.
This kind of loading animation is a small visual touch, but it could help set user expectations while sponsored results load in, rather than having them appear abruptly on the page.
Have you seen this loading animation on sponsored ads while searching on mobile?
Bing is testing a menu-style links design within sponsored results, different from its recent bubble-box sitelinks, though it could not be replicated on a second visit.
Google Ads has started rolling out an AI translation tool that can translate ad text, keywords, image text, and landing pages directly inside the interface.
Google is testing a “Visit site” label on sponsored ads, featuring blue text on a white background with a border. Clicking the label takes users to the same website as the ad title.
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