Google Inc, Google Ireland and Google Australia have all been named in the suit.
“The ACCC understands that it is the first regulatory body to seek legal clarification of Google’s conduct from a trade practices perspective,” the press release states.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
