When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions. Now, data from Coremetrics Web analytics informs virtually all of the site’s search marketing efforts. Read more in today’s SearchDay.
Using Web Analytics to Drive SEO Decisions
More in Analytics
View moreHow to use SEO for a great ABM strategy
This is the secret sauce your lead generation strategy needs, dig in!
Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.