Google’s Universal Cart gives shoppers fewer reasons to leave Search
Price-drop and restock alerts give Google a way to bring undecided shoppers back, while retailers remain responsible for the sale.
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PPC
ChatGPT tests CTA buttons for ads
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a…
AI SearchYour ChatGPT traffic may be hiding in Direct
Missing source information on some ChatGPT links is complicating referral reports, while rank trackers are dealing…
SEO NewsBrave Search really wants you to ditch Chrome for Brave Browser
Brave Search wants Chrome users to switch to Brave Browser. A large pop-up on its search…
SEO News
Google tests opening AI Mode side panel in Chrome on the right by default
Google is experimenting with a new default position for Chrome's AI Mode side panel, moving it…
SEO17 SEO myths that turn bad advice into busywork
AI penalties, keyword quotas, toxic-link alerts and guaranteed AI citations: what the evidence supports, where the…
AI5 AI tools for small business marketing you can start using free
Write campaigns, make graphics and videos, schedule social posts and find problems on your website. These…
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PPC
Bing Copilot ads now show a CTA button
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a…
SEO NewsGoogle tests dotted underlines in sponsored search results
Google is testing dotted underlines on text within sponsored search results, following an earlier test that…
PPCGoogle Ads tests AI that suggests campaign goals and ad components
Google Ads is testing an AI feature that suggests campaign goals and ad components from an…
SEO
Google tests longer AI Overview panel inside Knowledge Panels
Google is testing a ‘Show more’ button that expands AI Overviews inside Knowledge Panels into a…
PPCBing tests “Related searches based on your browsing” below sponsored ads
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a…
PPCBing tests larger CTA button on sponsored ads
Bing is testing a larger CTA button on sponsored ads, a small design change that could…