SearchDay | Performance-Based Pricing for SEO?
Today's search engine marketing news and opinion: Performance-Based Pricing for SEO?; Don't Be That Site -- You Know the One; Google Plans to Update Font Faces in AdSense; and more.
Today’s Top Story:
 MarkJackson |
Performance-Based Pricing for SEO? SEW EXPERTS: ORGANIC SEOPerformance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm’s control. » Full story » Print version |
Search Engine Watch Experts Columns
 CarrieHill |
Don’t Be That Site — You Know the One SEW EXPERTS: LITTLE BIZ Shopping online shouldn’t hurt, cause excessive swearing, or annoy me into not spending money. Here’s a list of annoying Web site habits that could be hurting your Web site conversions. » Full story » Print version |
 LianaEvans |
In Social Media, Come Bearing Gifts SEW EXPERTS: SOCIAL MEDIA MARKETING When you come storming into a community with only your marketing message, you’re no better than a party crasher. It’s imperative that you understand the community you’re dealing with, and come prepared to add value to the community. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
 RonJones |
Developing a Social Media Strategy 101, Part 2 SEW EXPERTS: SEM 101 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won’t get the results you seek. » Full story » Print version |
News from the Search Engine Watch Blog
| Google Plans to Update Font Faces in AdSense Posted by Nathania Johnson Aug 19, 2009 Google AdSense has been testing different fonts and has found that various fonts fare better than others depending factors such as size and character width. As a result, they are planning a font face update. Here’s what to expect: Arial: 728×90, 336×280, 120×600, 120×240 Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150 Times … » Continue reading |
| Google Maps Adds Countries to Map Maker and Street View (Plus, View LEGO Land!) Posted by Nathania Johnson Aug 19, 2009 Google Maps has made some updates that give them a more worldly view. First up, some European countries are gaining access to Map Maker. They are: Albania, Belarus, Kosovo, Macedonia, Moldova, Montenegro, Romania, and Serbia. Also getting the update is Malaysia, which, of course is in South Asia. Meanwhile, folks in … » Continue reading |
| Learn SEO for PDFs at eSeminar Hosted by Acrobat User Community Posted by Nathania Johnson Aug 19, 2009 The Adobe Acrobat User Community (AUC) is hosting an eSeminar on how to optimize PDFs for search. The eSeminar occurs this Wednesday, August 19, 2009 at 10:00am PST and it’s FREE! (I know you like free.) Here’s what the AUC says you will learn at the eSeminar: Determine the best way to … » Continue reading |
| Bing Allows Search of Domains on a Single IP Address Posted by Nathania Johnson Aug 19, 2009 Here’s a great tip via Google Blogoscoped (even though this tip has to do with Bing). Want to find out if any other domains are associated with your domain’s IP address? Bing allows you to find out. Use a site that looks up the IP address of a domain such as … » Continue reading |
Search Engine Watch Forum Discussions
| AdWords – There’s Money in Mouseovers Aug 14, 2009 I’ve been playing with AdWords Display Ads, and getting good results. But I notice something very interesting. My Mouseover Rate is 10X or 20X my CTR. Bottom line: If AdWords Display Ads supported clickable mouseover actions Google would make a ton more revenue, and advertisers would get way higher CTRs. A … » Join the discussion |
| Anyone Seen An Increase From Bing? Aug 12, 2009 Not sure what to attribute it to, but I’ve noticed stronger-than-expected sales from Bing/MSN over the last couple weeks. Still coming in a distant third to Google and Yahoo, but my conversion rate was just under 5% for last week on Bing. Anyone else noticing a new spark in their … » Join the discussion |
| Google Caffeine: What have you seen? Aug 11, 2009 I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. … » Join the discussion |
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