Today's search engine marketing news and opinion: Performance Management for SEO Teams; Eco-Driven Travel Search Sites that Marketers Haven't Exploited (Yet); Building Links by Building Trust; and more.
Today’s Top Story:
 ChrisBoggs |
Performance Management for SEO Teams  SEW EXPERTS: SEM CROSSFIREDisciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful. » Full story » Print version |
Search Engine Watch Experts Columns
 ElisabethOsmeloski |
Eco-Driven Travel Search Sites that Marketers Haven’t Exploited (Yet) SEW EXPERTS: VERTICAL SEARCH Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue from a trend that makes us all feel better about living in a consumerist society. But there are still a few search-driven sites making eco-friendly tourism and sustainable travel a reality. » Full story » Print version |
 SageLewis |
Building Links by Building Trust SEW EXPERTS: PROMOTION & LINK BUILDING I want to share one idea that you can act on right this very minute to help you with your link building. It might actually be the tool you need to push through the rest of this recession. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
News from the Search Engine Watch Blog
| Online Advertising Takes a Dive in Microsoft Third Quarter Earnings Posted by Nathania Johnson Apr 27, 2009 Microsoft released their quarterly earnings today, reporting a loss for the company – the first time in 23 years. Online advertising contributed to the losses, although the division is the smallest of all Microsoft’s big five divisions (the other four being Client, Business, Server and Tools, and Entertainment/Devices). The Online Services … » Continue reading |
| Google Releases Product Search for iPhone and Android Posted by Nathania Johnson Apr 27, 2009 Ever since Smokey Robinson reminded us that our mamas told us to shop around, finding the best bargain has been an American pastime. That pastime has gotten easier in recent years with fancy mobile phones giving us access to product information such as price and reviews at our ever-instant fingertips. Now, … » Continue reading |
| Google Profiles Offer Some Control and Visibility for Name-Based Results Posted by Nathania Johnson Apr 27, 2009 Google has launched a new feature to allow users to gain some visibility in searches conducted on their name. It’s called Google Profiles is similar to many social network profiles. You can add as much or as little information as you wish. At the bottom of name-based searches in the US, … » Continue reading |
| Google Analytics Launches API Posted by Nathania Johnson Apr 27, 2009 It’s officially called the Google Analytics Data Export API, and as you might expect, it’s being released in beta. But expect all sorts of nifty things to come of it. Google highlighted some of the uses on the Analytics blog: Android application to check Analytics from a phone Desktop application Email integration PowerPoint integration Mashup of … » Continue reading |
| SES Brings SEM, PPC and SEO Training Workshops to Atlanta Posted by Greg Jarboe Apr 27, 2009 On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA. The hands-on workshops cover a range of topics, including search engine optimization (SEO) and pay per click (PPC) advertising. Have you ever wondered why … » Continue reading |
| CitySquares Allows Merchants to Opt-Out of Reviews (For a Fee) Posted by Nathania Johnson Apr 27, 2009 CitySquares is allowing merchants to opt-out of being subject to reviews on their site. The catch? You’ll need to pony up $5.99 a month to opt-out. It’s a catch-22 scenario. Opt-out of reviews and kill the negative reviews or stick it out and hope for some good ones. If you opt-out, … » Continue reading |
| Q&A with Rob Swick of Atlantic Canada Internet Marketing Association Posted by Greg Jarboe Apr 27, 2009 SES Toronto 2009 is coming up June 8-10 and one of the event’s association sponsors is the Atlantic Canada Internet Marketing Association (ACIMA). ACIMA is an industry association dedicated to unifying the Internet Marketing community in the Atlantic Provinces (Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland), as well as … » Continue reading |
Search Engine Watch Forum Discussions
| Can’t seem to get Impressions Apr 23, 2009 I’m working on a small project for a client of mine that’s a high end hair salon ($200 haircuts, $400 hair coloring), etc. She’s in lower Manhattan and we want to start with geotargeting so I created a custom shape. For some reason, I cannot get ads to show. … » Join the discussion |
| Difference in PPC Report and Analytics Report Apr 23, 2009 Hello All, I am using Google Adwords for my website. I noticed in my PPC report that on 19th April… there was 85 Clicks from Google PPC…. but I checked the same in Google Analytics…. Google Analytics not showing any of Clicks from Google / CPC…. I can see traffic from Google PPC … » Join the discussion |
| Broad match conudrum Apr 21, 2009 I have a client with broad match keyword ‘French Riviera Honeymoon’. I ran a query report and found that the following keywords had triggered and ad and a click – Italian Riviera Vacation – Paris Vacation I think that’s a stretch and so does my client. What do you think? » Join the discussion |
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