SearchDay | Setting up PPC Campaigns 101

Today’s Top Story:

Ron Jones

Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you’re in over your head? Here’s a step-by-step process for setting up PPC campaigns. » Full story » Print version

Search Engine Watch Experts Columns

Joshua Palau	Fishing for SEO SEW EXPERTS: OUTSOURCED The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. » Full story » Print version
Frank Watson	Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. » Full story » Print version
Sage Lewis	Assessing the Success of Our Promotion SEW EXPERTS: PROMOTION & LINK BUILDING Did Search Engine Watch readers vote for their favorite promotion ideas? Was my link building promotion a success? Did you win a $25 gift certificate? Find out all the answers inside. » Full story » Print version

News from the Search Engine Watch Blog

Come To IM Charity Party During SES NY Posted by Frank Watson Mar 17, 2009 There will be a great charity event on Monday night March 23rd during SES NY. All money goes to charity and there is an open bar for 4 hours at the Heartland Brewery in Union Square. All are welcome. Here is a creative video Greg Niland of GoodRoi did – he … » Continue reading

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The Truth About SEO: Great Book By Rebecca Lieb
Posted by Frank Watson Mar 17, 2009
Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book “The Truth About Search Engine Optimization” which I highly recommend for novice and intermediate search marketers. In 51 short chapters of a few pages each she covers the basics and some more advanced information written in an easy to read format. …
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February 2009 Sees Increase in Search Queries
Posted by Nathania Johnson Mar 17, 2009
comScore has released search rankings for February 2009. When they release rankings, they compare them to the month before. Of course, that’s a bit of funky methodology since the two months will inevitably have a different amount of days (with the exception of a July/August comparison). In this case, February needs …
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Enter Today To Win an Extreme Makeover at SES New York 2009
Posted by Greg Jarboe Mar 17, 2009
I’ll take a closer look at the SES New York conference agenda next week, but there is one deadline that you don’t want to miss. You need to enter today to win an Extreme Makeover. So, sign up for a chance to have your site receive an extreme makeover in …
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Hitwise Report Details Downstream Visits from Twitter
Posted by Nathania Johnson Mar 17, 2009
After people are on Twitter.com, where do they browse? Hitwise has released a report with data that answers that question and more. Interestingly enough, people go to Google and Facebook from Twitter. Here’s the data from February 2009: Here’s a look at the categories of post-Twitter visits: And here’s how Twitter compares to …
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Schedule Optimization for Newbies at SES New York 2009
Posted by Greg Jarboe Mar 17, 2009
Search Engine Strategies gets underway next week. If you’ve never been to SES New York before, then navigating the conference agenda can seem almost as complex as planning your search engine marketing strategy for 2009. Actually, that’s what the Search Engine Strategies conference is supposed to help you do. But, …
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Facebook Connect Now Available for iPhone
Posted by Nathania Johnson Mar 17, 2009
Facebook Connect is a web development tool that helps sites add social networking (similar to Google Friend Connect). Now, Facebook developers have released a version of Connect for iPhone app developers. This, of course, enables developers to add social networking to their apps. It includes: Making API calls so your app can …
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Bebo Expands to Five More European Countries
Posted by Nathania Johnson Mar 17, 2009
Social network Bebo, which was acquired by AOL last year, has expanded to five additional European countries. The countries are: France, Germany, Italy, Spain and the Netherlands. Bebo is already available in the UK and Ireland. “The proven success of our platform in the UK and Ireland positions us well to expand …
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Waggener Edstrom Releases Twitter Monitoring Tool: Twendz
Posted by Greg Jarboe Mar 17, 2009
Earlier this week, Waggener Edstrom released a beta version of a conversation-monitoring device specialized for Twitter, called “Twendz.” According to a story in PR Week, “Twendz” evaluates up to 70 Twitter microblog posts, or Tweets, at once, and compares them to a database of words associated with positive or negative sentiments. …
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Hulu Adds Social Networking, Celebrates First Year
Posted by Nathania Johnson Mar 17, 2009
Online video site Hulu is celebrating its first birthday by adding social networking to the site. Dubbed “Hulu Friends,” users can do the usual: share videos, comment on shows and content, and view rankings. Hulu integrates with Gmail, Yahoo Mail, Hotmail, Facebook, and Myspace to help users find their friends …
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Search Engine Watch Forum Discussions

What is success in SEO? Mar 16, 2009 I’ve been doing SEO for about a year now, and I’ve optimized several sites. I’ve raised the number of business-critical keywords in the top 30 SERP positions by 25% or so and gotten all their pages in the Google index, a 46% increase. I’ve rewritten metadescriptions with calls to action … » Join the discussion

sub domains, too many? Mar 16, 2009 How many sub domains are too many, ie. shoes.domain.com boots.domian.com skates.domian.com slippers.domian.com and so on. I might have 15 or so but all different content for them along the same theme thou. » Join the discussion

Site ranking lower, could I have been penalised? Mar 16, 2009 Hi, I am working on an existing site, the domain is 6 years old and the latest version of the site 2. Nothing much as ever been done in terms of SEO until october or so last year when I revised the text slightly, reviewed the title and meta tags and alt … » Join the discussion