Today's search engine marketing news and opinion: Get More Attention with Legal PPC Ad Symbols; Developing Successful Viral Marketing Ideas; Yahoo! Tests Rich Media Ads in Paid Search Listings; and more.
Today’s Top Story:
 David Szetela |
Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPCHave you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. » Full story » Print version |
Search Engine Watch Experts Columns
 JustilienGaspard |
Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. » Full story » Print version |
 CarrieHill |
Marketing your SMB with Time & Elbow Grease, Part 1 SEW EXPERTS: LITTLE BIZ It’s pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments — aside from the time and effort it takes to research and implement these changes. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
 MarkJackson |
Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it’s just one of many things! Ignorant columnists making false claims about topics they don’t understand are bogus! From what I can tell, writing an “interesting” and “provocative” column about SEO means facts are optional. » Full story » Print version |
News from the Search Engine Watch Blog
| Yahoo! Tests Rich Media Ads in Paid Search Listings Posted by Feb 19, 2009 Yahoo! has been testing rich media ads in their paid search listings. Thus far, the program has been available to a small group of advertisers and seen by a small group of searchers. The ads can include video, images, or a custom search box. The results are promising. Advertisers testing the rich … » Continue reading |
| Yahoo! Steals Search Share from Google in January 2009 Posted by Feb 19, 2009 Yahoo! gained 0.5 percentage points in comScore search engine rankings for January 2009. Google just happened to lose the same amount of percentage points during the same month. But they’re not the only two swapping points. Microsoft stole 0.2% from Ask.com. These are small percentage points, so things mostly stayed steady. … » Continue reading |
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| Google Launches Mobile App for Windows Mobile Posted by Feb 19, 2009 Google has launched its Mobile App for Windows Mobile. It can be downloaded at m.google.com. The app provides faster search. The origin of search begins in the app instead of first waiting for the browser to load. Windows Mobile users in the US, UK, Canada, France, Italy, Spain, and Germany can download … » Continue reading |
| MIVA Direct Partners with Meebo for ALOT Social Community Integration Posted by Feb 19, 2009 MIVA Direct has partnered with Meebo to integrate live social community features into the ALOT Toolbar and ALOT Home. The technology will facilitate real-time interactions among users in chat rooms across the ALOT network. Chris Dessi, MIVA Direct’s VP of Sales and Business Development, explains, “Since launching ALOT we’ve been building … » Continue reading |
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Search Engine Watch Forum Discussions
| Difficulty in SEO Feb 19, 2009 Hi All, I am facing some problem in optimizing my webiste. I am optimizing my website since last 11 Months. I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content Optimization and Image txt optimization, with on page i have done off page too like Web directory posting, … » Join the discussion |
| UR linking Feb 18, 2009 I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I’m now trying to find ways to do that. I have found … » Join the discussion |
| Adwords Drop. Is anyone else seeing this? Feb 14, 2009 Wow. Over the past few days I’ve seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It’s nice that I can now get great Ad ranking for less, but what’s the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion |
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