Today's search engine marketing news and opinion: Ignorance: The Trouble with People Who Claim SEO is Snake Oil; Google Maps Now Shows More Than 10 Results; Facebook Returns to Old Terms of Service; and more.
Today’s Top Story:
 MarkJackson |
Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURALURL structure makes a difference in SEO, but it’s just one of many things! Ignorant columnists making false claims about topics they don’t understand are bogus! From what I can tell, writing an “interesting” and “provocative” column about SEO means facts are optional. » Full story » Print version |
Search Engine Watch Experts Columns
 CarrieHill |
Marketing your SMB with Time & Elbow Grease, Part 1 SEW EXPERTS: LITTLE BIZ It’s pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments — aside from the time and effort it takes to research and implement these changes. » Full story » Print version |
 RonJones |
Social Media Marketing (SMO) 101, Part 1 SEW EXPERTS: SEM 101 Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
 WilliamFlaiz |
The Best of Outsourced: 10 Greatest Hits SEW EXPERTS: OUTSOURCED William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. » Full story » Print version |
News from the Search Engine Watch Blog
| Google Maps Now Shows More Than 10 Results Posted by Feb 18, 2009 Oh, happy day! Have you ever searched for a local business on Google Maps and wished you got more than 10 results at a time? Well, now the Google genie has granted your wish. Conduct a search now and see a bunch of tiny red dots all showing where results related … » Continue reading |
| UPDATE: Facebook Returns to Old Terms of Service Posted by Feb 18, 2009 After the uproar over Facebook’s change in their Terms of Service, Zuckerberg and company have returned to the old TOS. This is mostly a huge misunderstanding and Facebook is still working on a new TOS. Zuckerberg is like Jerry Yang – good with the coding and programming, not so great with … » Continue reading |
| Yahoo! to Launch New, Comprehensive Mobile Portal Posted by Feb 17, 2009 Yahoo! will launch a new mobile experience called, wait for it, Yahoo! Mobile. It will be available via mobile web and downloadable mobile applications for the iPhone as well as smartphones powered Nokia, RIM, Samsung, Sony Ericsson and Motorola. An app will also be available for smartphones with the Windows … » Continue reading |
| The Fuss Over Facebook: Hype or Cause for Concern? Posted by Feb 18, 2009 Recently, Facebook changed its terms of service and it’s caused such an uproar, even the mainstream media is covering it. Thankfully, Carlos Longino over at Techdirt cuts through the hyperbole to explain what’s really going on: Some Facebook users are in an uproar after the site changed its terms of service … » Continue reading |
| How to Go Viral on Twitter: The Science of ReTweeting Posted by Feb 17, 2009 Dan Zarrella has been studying one of the most crucial aspects of Twitter: the ReTweet. This is when Twitterers repost something that another Twitterer has posted in their stream. Zarrella’s findings can help you go viral on Twitter. One of the most important findings is a basic marketing method that has … » Continue reading |
| An Open Letter to the Woman Who Sued Yahoo Over Results for Her Name Posted by Feb 18, 2009 Dear Woman, Like you, I have an unusual name. In fact, I’ve only been able to find one other person with my name and she works in the public schools in Philadelphia (last time I checked). I really wish I had a chance to speak with you before you filed suit. It’s … » Continue reading |
Search Engine Watch Forum Discussions
| Multiple Adwords Accounts Exceptions, Feb 17, 2009 If I am selling the same product to two different markets and with two separate landing pages with unique content on two separate subdomains of the same website. EG. Product A can be sold to both B2B and B2C markets. I have: B2B.ProductA.com B2C.ProductA.com If I am fincially capable, can I have two listings … » Join the discussion |
| UR linking Feb 18, 2009 I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I’m now trying to find ways to do that. I have found … » Join the discussion |
| Adwords Drop. Is anyone else seeing this? Feb 14, 2009 Wow. Over the past few days I’ve seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It’s nice that I can now get great Ad ranking for less, but what’s the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion |
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