Today's search engine marketing news and opinion: Killer PPC Ads: The Final Word; Association of National Advertisers Opposes Yahoo-Google Deal; Zillow Launches New Ad Network with Consortium of Newspapers; and more.
Today’s Top Story:
 David Szetela |
Killer PPC Ads: The Final Word PROFITABLE PPCThese simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. » Full story » Print version |
Search Engine Watch Experts Columns
 FrankWatson |
All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google’s Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share and reignite the browser wars? Does Google even want it to? » Full story » Print version |
 JustilienGaspard |
Viral Link Building: Size Doesn’t Always Matter LINK LOVE Despite some popularly held ideas to the contrary, viral campaigns don’t need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
News from the Search Engine Watch Blog
| Association of National Advertisers Opposes Yahoo-Google Deal Posted by Nathania Johnson Sep 8, 2008 The Association of National Advertisers (ANA) have written a letter to U.S. Assistant Attorney General Thomas Barnett expressing their opposition to an advertising deal between Yahoo and Google. The deal, which has come under much scrutiny from the US Department of Justice and a U.S. Senate committee, has Yahoo using … » Continue reading |
| I’m Google, And I’ve Just Found…The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest regions of the earth and using a mobile broadband card to “find the internet.” Google seeks to take the internet to the seas by placing shipping containers … » Continue reading |
| Zillow Launches New Ad Network with Consortium of Newspapers Posted by Nathania Johnson Sep 8, 2008 Real estate search engine Zillow.com has announced a new advertising network with its consortium of 282 newspapers from 11 companies. With a reach of over 63 million unique monthly consumers, the Zillow Advertising Network is the largest online real estate advertising network. Advertisers on both Zillow and the newspapers will have … » Continue reading |
| Yahoo’s oneSearch Now Default on AT&T’s MEdia Net Mobile Portal Posted by Nathania Johnson Sep 8, 2008 Yahoo’s mobile search, oneSearch, is now set as the default mobile search engine on AT&T’s MEdia Net portal. Users will be able to access news, financial information, weather conditions, Flickr photos and web and mobile sites. Additionally, users will see ringtones, wallpaper, gaes and other content for their phones. AT&T’s YellowPages.com … » Continue reading |
Search Engine Watch Forum Discussions
| AdWords loves Microsites Sep 8, 2008 I’ve known this for ages of course, but was reminded recently when our company launched a new product and needed “fast online awareness”. The old process worked even better than I remembered.. 1) Register a domain name that contains the product name 2) Put up a 1pp website, product name in title … » Join the discussion |
| Internal page(s) competing against Competitors Homepage Sep 8, 2008 My company’s website sells a variety of natural products for many different uses, to both professionals and do it yourselfers. However, many most of these products target very different users and uses. The problem I ahve been fighting is that one of our markets is pretty competitive online and I … » Join the discussion |
| AdWords Quality Score – What’s in a Name? Sep 2, 2008 A lot! I’ve always felt a bit uneasy about the word “quality” in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is Google’s financial yield from an ad. Put another way, I could take one of my best performing ads, one which both I and Google … » Join the discussion |
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