Today's search engine marketing news and opinion: There's No Secret Recipe to SEO; For Local Search, It's All About the Online-Offline Gap; Looking for Answers in a Search Marketing Forum? Be Specific!; and more.
Today’s Top Story:
 WilliamFlaiz |
There’s No Secret Recipe to SEO OUTSOURCEDSome marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. » Full story » Print version |
Search Engine Watch Experts Columns
 MichaelBoland |
For Local Search, It’s All About the Online-Offline Gap VERTICAL SEARCH The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. » Full story » Print version |
 FrankWatson |
Looking for Answers in a Search Marketing Forum? Be Specific! SEM CROSSFIRE If you’re a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Search marketing has grown into a very broad field, but if you take the time to ask specific questions, you’re much more likely to get you the answers you need. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
 RonJones |
Leveraging Social Media to Educate SEM.EDU There’s been lots of hype about social media lately. But what’s it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Today, we’ll explore the basics of social media and how to get started using it to help spread that awareness you seek. » Full story » Print version |
 SageLewis |
Get Links Now: Make a Difference, Make Connections LINK LOVE Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world can expand your horizons, as well as your link portfolio. » Full story » Print version |
News from the Search Engine Watch Blog
| Google Proceeding with Yahoo Deal in Early October Posted by Nathania Johnson Aug 29, 2008 Google is proceeding with its deal to serve ads on Yahoo’s search results. CEO Eric Schmidt told Bloomberg TV that they were moving forward on the deal despite regulatory concerns. “We are in the process of talking to the government. They’ve not indicated one way or the other how they’re dealing … » Continue reading |
| Does Today’s Live.com Image Upset Over 50% of the U.S.? Posted by Nathania Johnson Aug 29, 2008 Recently, Microsoft started putting images as the background design of Live.com. For two glorious weeks, the images were of Olympic events. Now, they’ve switched to politics. Today’s image is a closeup of Democratic Presidential Nominee Barack Obama at his big acceptance speech last night. But with less than half of … » Continue reading |
| Microsoft to Acquire European Price Comparison and Shopping Site Posted by Nathania Johnson Aug 29, 2008 Microsoft has reached an agreement to acquire Greenfield Online, the owner of Ciao, a European price comparison and shopping site. This seems to be in line with Microsoft’s strategy of focusing on building up focused areas of search. Ciao also includes consumer reviews and ratings with its search results. They boast … » Continue reading |
Search Engine Watch Forum Discussions
| AdWords – First Page Goldrush Aug 28, 2008 The upcoming AdWords QS changes mean that all ads will go into the auction for a bid of just $0.01 – no more minBids and “inactive keywords”. Google serves zillions of SRPs per day, but there’s one class that’s especially interesting. These are the “empty or partially filled SRPs”, meaning … » Join the discussion |
| Keyword Tracking Tool? Aug 26, 2008 Are you still using keyword tracking programs / tools such as Web Position? If you are, what program / tool are you using? If you are not, why? Thanks for your thoughts. I just want to make sure I’m not missing any opportunities! » Join the discussion |
| How do I show up in Google local next to the map? Aug 25, 2008 I have noticed that when I search with a city name near me other companies that are farther away from me show up & I don”t” I do show up when I search the city I am in, but I”m 5th and the companies that are higher than me are not … » Join the discussion |
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