As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. I’ve been watching the columns, SEO publications and blogs, and Matt Cutts closely – and here are the definitive messages from Penguin 2.0:
At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term in mind. Google Maps (and its Yelp-like counterpart, Google+ Local) have...
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. Manual penalty recovery and Penguin algorithmic recovery are both appropriate uses of the tool. Cutts is quoted as saying "… if you were hit by Penguin and know or think you have...
How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl Bad Link Building Recovery After Google Penguin There may be other reasons for site owners to go on link removal campaigns, such as attempting to recover...
Tired of Penguin 2.0 related posts yet? Taking a step back though, did the changes of Penguin 2.0 really catch any SEO professionals by surprise? The great thing about a diversified cross-media approach is that it makes companies decently Penguin...
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. And ever since Penguin 1.0 launched, I've used Screaming Frog for another important task – checking if spammy inbound...
SEW: How do you feel now that Google Penguin 2.0 has arrived? With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...
So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is certainly not the case with Panda, it’s certainly not the case with Penguin, and so it’s kind of funny to see...
Post Penguin Wasteland At the same time that authorship has become a focus, Penguin has hit and completely changed how SEO professionals approach link building. The destruction caused by Penguin and the hype over authorship have brought about the...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Since Penguin, Google has gotten a lot better at finding all similar links. Google spam detection is all about patterns in your link profile. Monitoring which links are removed and which links are altered over time allows you to take action before...
It's now been one week since Google Penguin 2.0 went live. Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise.
When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to remember that we're talking about Point 1 above. In the run up to Penguin 2.0 people have talked about two aspects of guest...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
Other Google Update Checks (Penguin Included) This is going to be the summer of change on Google, and this article has only touched on some of the items known to be part of the Penguin and Panda algorithms and the coming attractions.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Use Google to find target sites. There's a lot of panic and turmoil right now in the world of link building, but there doesn't...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin). The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
