With Penguin and Panda there's a real need to build links that help humans, not solely designed for search engines (which would be manipulative). Build links like Google doesn't exist – links that are creative, helpful, and useful not just to the...
While Penguin is an algorithmic change that addresses sites that linking issues, there are also a manual site actions that can be applied to your site that means someone on the Webspam Team looked at your site and didn't like what they saw.
Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to effective SEO. Google wants quality content that is highly vetted.
As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. I’ve been watching the columns, SEO publications and blogs, and Matt Cutts closely – and here are the definitive messages from Penguin 2.0:
At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term in mind. Google Maps (and its Yelp-like counterpart, Google+ Local) have...
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. Manual penalty recovery and Penguin algorithmic recovery are both appropriate uses of the tool. Cutts is quoted as saying "… if you were hit by Penguin and know or think you have...
How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl Bad Link Building Recovery After Google Penguin There may be other reasons for site owners to go on link removal campaigns, such as attempting to recover...
Tired of Penguin 2.0 related posts yet? Taking a step back though, did the changes of Penguin 2.0 really catch any SEO professionals by surprise? The great thing about a diversified cross-media approach is that it makes companies decently Penguin...
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. And ever since Penguin 1.0 launched, I've used Screaming Frog for another important task – checking if spammy inbound...
SEW: How do you feel now that Google Penguin 2.0 has arrived? With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...
So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is certainly not the case with Panda, it’s certainly not the case with Penguin, and so it’s kind of funny to see...
Post Penguin Wasteland At the same time that authorship has become a focus, Penguin has hit and completely changed how SEO professionals approach link building. The destruction caused by Penguin and the hype over authorship have brought about the...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Since Penguin, Google has gotten a lot better at finding all similar links. Google spam detection is all about patterns in your link profile. Monitoring which links are removed and which links are altered over time allows you to take action before...
It's now been one week since Google Penguin 2.0 went live. Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise.
When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to remember that we're talking about Point 1 above. In the run up to Penguin 2.0 people have talked about two aspects of guest...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
Other Google Update Checks (Penguin Included) This is going to be the summer of change on Google, and this article has only touched on some of the items known to be part of the Penguin and Panda algorithms and the coming attractions.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
