Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
And the 2011 Earth Day Google Doodle was interactive, featuring nine different animated animals – including a panda, penguin, and bear. Today's Google Doodle for Earth Day 2013 has a lot to experience.
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in...
I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far The question is how can you profile your links and understand the...
I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. Yes, the Penguin update has demoted the rankings of sites, but as Google's Distinguished Engineer Matt Cutts has...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. Page metrics are hugely important, especially when you consider that Google is clamping down on...
Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm. Google Penguin: The Next Generation It isn’t known when the next Penguin update will arrive, but Cutts revealed Google is working on a “new generation...
Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last April.
It took Google's Penguin update to jolt them and remove that misconception. The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on...
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
Google Panda and Penguin As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? I need references for update dates if I'm looking at...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. This is particularly helpful to Google in their pursuit to de-value links from spammy blog networks that...
As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. They also influence Google News search results if you’re logged in.
Panda and Penguin have changed SEO forever and while many SEOs suffered as a result, most content marketers saw it as an awesome and welcome change. Your site: Source content from your site such as onsite search (logged queries in Google Analytics...
