When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to remember that we're talking about Point 1 above. In the run up to Penguin 2.0 people have talked about two aspects of guest...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
Other Google Update Checks (Penguin Included) This is going to be the summer of change on Google, and this article has only touched on some of the items known to be part of the Penguin and Panda algorithms and the coming attractions.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Use Google to find target sites. There's a lot of panic and turmoil right now in the world of link building, but there doesn't...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin). The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
Google Penguin 2.0 was not the blame. But you can expect the next Penguin in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed. Google's Penguin update launched in April 2012, and was followed by two refreshes last year...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Now link penalties are not as new as the other penalties mentioned here today, but the aggressive...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you...
International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S.and Canada.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
And the 2011 Earth Day Google Doodle was interactive, featuring nine different animated animals – including a panda, penguin, and bear. Today's Google Doodle for Earth Day 2013 has a lot to experience.
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in...
I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far The question is how can you profile your links and understand the...
I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
