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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Google In a "Learn with Google" online vocabulary reference Google...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  3. So... You Think SEO Has Changed?

    I hear people say that Penguin completely changed SEO forever. What Penguin did was eliminate the value of low-quality links that never should have counted anyway. I don't advocate obsessing over toolbar PageRank, but understanding how PageRank...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Google's Influence on Content: Panda, Penguin, Hummingbird If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. All of Google's updates in 2013 have proven how...